RiteMED Finds The ‘Rite One’ In Coco Martin For Its #HanapinAngCheck Campaign
It was a quick search for “The Rite One” where RiteMED did not have to look far as the country’s leading unibranded medicine company went with the “apo” of previous brand ambassador, Susan Roces. Building on the reminder of her “Lola Kap,” “Huwag Mahihiyang Magtanong,” Coco now carries on the mission to lead every Filipino to affordable and high quality medicine by reminding them na #HanapinAngCheck.
“Sobrang nakakataba ng puso na makasali sa proyektong ito dahil katulad ng RiteMED, nais ko rin magkaroon ng access lahat ng kababayan natin sa de-kalidad at murang gamot. Ipinagmamalaki ko na bahagi ako ng RiteMED team na hindi lang isang brand na naaasahan, pero may kahanga-hangang adbokasiya para sa kapwa,” notes Coco. “Isa po ito sa pinakamagandang pamana sa akin ng aking lola na si Susan Roces. Napakasentimental itong parternship, at nais kong maibahagi ang kahalagahan ng tamang gamot sa tamang presyo.”
The message calls Filipinos to always search and choose the RiteMED checkmark when buying medicine—true to its mission of making high-quality medicine accessible for all. RiteMED believes that Coco will effectively relay the message, as their young partnership has yielded nothing but great success thus far. Since the superstar joined the RiteMED family earlier this year, the company has recorded a significant increase in sales and has gathered more than 12M digital views for the Hanapin ang Check material.
“RiteMED is a brand that has always been committed to providing the right medicine at the right price for every Filipino and our mission is to further strengthen this commitment and bring it closer to our kababayans in Visayas and Mindanao,” shares RiteMED General Manager Vincent Guerrero. “This remains as the driving force behind our Hanapin Ang Check campaign with Coco Martin, who also embodies the same values we stand for. With Coco as our new brand ambassador, we encourage many more Filipinos to look for the Rite One with RiteMED!”
To know more about RiteMED’s new campaign with Coco Martin, check out the new “Hanapin Ang Check ng RiteMED” TVC on Youtube. Follow RiteMED’s Youtube channel at youtube.com/@RiteMedPhilippinesOfficial, as well as the company’s Facebook page at facebook.com/RiteMedOfficialPage and Instagram account at instagram.com/ritemedicine.