Promotional Efforts in Reaching Your Target Audience
For some, small business equates to a mom and pop corner store. Everyone in the neighborhood knew the owners by name and would not dream of driving across town to patron another store. That was comforting to the owners because word-of-mouth and repeat customers were the only marketing tools needed.Most likely, you are a small business that is far from the above description. You identify with the bootstrapping, hardworking history, your tools today consist of integrated marketing solutions . The unique needs and goals of your business involves expanding your reach beyond the neighborhood.Learn the Decision-Making Process of Your ConsumersIn the last 20 years, drastic changes have occurred in the marketplace. In times past, the consumer looked for newspaper listings, combed the phone book or asked friends and family for recommendations. The business with the biggest ad space in the yellow pages was the one who got the attention – and customers.This modern age works under a short a